Vapor Rebrands Krave Product Line

Published in CSP Daily News

E-cigarette company launches new logo, packaging, website

DANIA BEACH, Fla. -- Vapor Corp., a leading U.S. based electronic cigarette company whose brands include Krave, Fifty-One, VaporX, Hookah Stix, Alternacig, EZ Smoker, Green Puffer, Americig, Fumare and Smoke Star, has announced the rebranding of its Krave brand of electronic cigarettes, as well as the launch of its new "redesigned, redefined and re-energized" Krave website, www.kraveit.com.

Krave's rebranding includes a new, fresh logo along with redesigned product packaging. The Dania Beach, Fla.-based company designed Krave's new website to provide a user-friendly experience with improved navigation and functionality, providing customers access to the most up-to-date, detailed information for the new and improved Krave line of products.

"We are extremely excited about the rebranding of Krave and launch of our new and improved website, which combined support our efforts to expand our brand presence and deliver rich online content," said Vapor CEO, Kevin Frija. "Based upon valuable feedback from our customers and retail partners, we expect our new line of Krave products will be a huge hit next year."

"In anticipation of launching our rebranded product in 2014 through brick-and-mortar retailers, the new www.kraveit.com will give our loyal customers and followers a sneak peak at what's to come. The new website will also provide our brick-and-mortar retail partners across the country an opportunity to join our new retail affiliate network program, which in turn will allow them to receive credits and rebates for customers who shop on our site using their affiliate code," Frija said.

Developed to elevate the user experience, the website uses technology compatible with today's most popular browsers and mobile devices. In addition, the new Krave site allows users to share information and comments on e-cigarette products that interest them with others across well-trafficked social media platforms such as Facebook, Twitter, Pinterest and Instagram.