Reynolds Subsidiary Niconovum Expands Zonnic Line

Published in CSP Daily News

Selling smoking-cessation gum in new flavors in Iowa test market

DES MOINES, Iowa -- Niconovum USA Inc., a pharmaceutical subsidiary of Reynolds American Inc., said Monday it has started selling two new flavors of its Zonnic nicotine replacement therapy gum in Iowa, reported The Winston-Salem Journal.

The company began selling Zonnic in mint flavor in retail outlets in Des Moines, Iowa, last September, said the report. The new flavors are cinnamon and fruit, it added.

Each flavor will available in two- milligram and four-milligram nicotine styles.

The company is expanding Zonnic distribution throughout Iowa as part of the flavor extensions.

Zonnic represents the latest innovation for Reynolds, following up on Camel Snus and three Camel dissolvable products.

With Zonnic gum, Reynolds is asking consumers, particularly smokers, to trust the cigarette company to have the expertise to produce the right cessation product for them, the report said.

"We hope the focus of Zonnic is on the message of the product, and not the messenger, because we believe Zonnic takes the smoker's perspective into cessation," Tommy Payne, president of Winston-Salem, N.C.-based Niconovum USA, told the paper last August.

Reynolds is expected to unveil its rollout plans for Vuse, its first electronic cigarette product, later this week, said the report. It is selling Vuse in test markets currently that include Tarheel Tobacco stores in Clemmons and Winston-Salem and in Danville, Va.