e-Swisher Expands NASCAR Partnership With The Motorsports Group
Published in CSP Daily News
Will be primary sponsor of No. 40 Chevrolet Camaro driven by Reed Sorenson
JACKSONVILLE, Fla. -- e-Swisher has reached an agreement to extend its partnership with The Motorsports Group (TMG) to be primary sponsor of No. 40 Chevrolet Camaro driven by Reed Sorenson in the NASCAR Nationwide Series, beginning with the Memorial Day weekend event at Charlotte Motor Speedway on May 25, 2013.
"I'm thrilled to have e-Swisher expand their partnership with us," said Sorenson. "Our team at TMG is young, but we're growing and headed in the right direction. e-Swisher's continued participation speaks volumes about the job we're doing. I'm confident that we can do a great job of representing them and I really appreciate this opportunity."
e-Swisher previously partnered with TMG and Sorenson at the season-opening race at Daytona International Speedway.
"Everyone at Swisher is excited to continue our partnership with Reed and TMG's No. 40 Camaro," said Ed Denk, marketing director for Swisher International. "Reed has demonstrated, both on and off the track, his ability to represent the e-Swisher brand extremely well and we are looking forward to enjoying some great runs."
"This is a big win for us," said Curtis Key, owner of TMG. "We're a growing team and having e-Swisher come on board for these races means a great deal. I'm looking forward to seeing their colors on our car."
e-Swisher is a line of e-cigarettes and e-cigars by Jacksonville, Fla.-based Swisher International. e-Swisher e-cigarettes, now available in new Soft Tip disposables, come in both disposable and rechargeable options. The e-cigar is Soft Tip disposable with a taste similar to the Swisher Sweets cigar.
The Motorsports Group (TMG) fields multiple entries in the NASCAR Nationwide Series. Owned by Curtis Key, a veteran race team owner for 20 years, TMG's focus is to develop top racing talent and bring new marketing partnerships into the sport as a multi-car NASCAR team.