Sugarless Gum Sales Dip for 4th Year Running

Published in CSP Daily News

Sugarless Gum Sales Dip for 4th Year Running in Convenience Stores

The fall-off in sugarless gum sales grew to 7% in 2013.

Top Sugarless Gum Brands in Convenience Stores

IRI Convenience AllScan data for 52 weeks ending Dec. 29, 2013

BrandDollar SalesPCYAUnit SalesPCYA
Trident$165,017,60013.52%117,131,80013.38%
Orbit$157,825,9007.16%112,557,4005.95%
Wrigley's Extra$84,822,2101.36%58,108,090-0.21%
Dentyne Ice$49,244,440-6.05%32,420,420-7.05%
Stride$45,762,590-29.31%32,906,700-29.02%
Wrigley's 5 Rain$43,351,8202.70%29,539,3207.46%
Wrigley's Eclipse$43,335,370-15.54%27,006,070-15.34%
Wrigley's 5$43,138,740-12.31%28,002,010-9.55%
Wrigley's 5 Cobalt$40,973,570-0.88%23,311,470-2.11%
Trident White$36,346,380-2.85%24,003,790-5.22%
Trident Layers$25,497,620-23.64%15,013,830-23.61%
Stride ID$20,239,090139.12%12,463,600139.02%
Wrigley's 5 React 2$15,018,280-25.86%8,584,618-26.75%
Mentos Pure Fresh$14,955,39024.73%8,268,52921.32%
Dentyne Pure$13,136,560-25.15%8,898,805-25.78%
Orbit White$12,918,260-24.51%8,394,864-21.33%
Wrigley's Extra Fruit Sensations$10,374,190-10.38%7,123,983-11.83%
Stride Shaun White$10,289,610-7.40%6,267,042-8.07%
Wrigley's Extra Dessert Delights9,503,608-38.55%6,607,004-39.37%
Stride Spark$8,140,063-45.88%4,921,455-46.13%
TOTAL$917,263,500-7.36%612,126,200-7.02%
IRI

Click Here to See More Mint and Gum Sales Data

Despite efforts by the major sugarless-gum manufacturers to keep the category fresh with new-product introductions, sales of the overall category have dipped in c-stores over the past four years, including the steepest drop of 7.0% in 2013, according to year-end data from IRI, a Chicago-based market research firm (@iriworldwide).