Regular Gum 4-Years Sales Trend

Published in CSP Daily News

Regular gum unit sales in convenience stores dropped 10.75% through Oct. 6, 2013.

Top Regular Gum Brands in Convenience Stores

IRI Convenience AllScan data for 52 weeks ending Oct. 6, 2013

BrandDollar SalesPCYAUnit SalesPCYA
Wrigley's Double Mint$39,744,500-5.88%53,577,660-7.43%
Wrigley's Juicy Fruit$19,751,060-7.16%25,348,350-10.47%
Wrigley's Big Red$19,497,890-4.34%23,632,580-6.24%
Wrigley's Spearmint$18,461,920-19.83%27,691,520-18.72%
Wrigley's Winterfresh$17,272,800-21.96%25,505,450-20.39%
Hubba Bubba Max$13,922,710-9.14%14,014,510-10.22%
Hubba Bubba Bubble Tape$12,308,610-2.26%8,291,169-3.76%
Bubblicious$10,718,790-12.70%10,532,710-14.45%
Big League Chew$5,194,8152.76%3,500,199-0.24%
Freedent$3,917,340-15.43%2,778,876-16.25%
Hubba Bubba Dr Pepper$3,119,018NA3,323,779NA
Bubble Yum$2,764,0180.27%2,810,250-0.61%
Hubba Bubba Crush$2,582,574NA2,760,203NA
Bubblicious Bursts$2,166,270-24.94%1,605,275-26.72%
Topps Bazooka$1,941,90086.27%4,909,473-47.59%
Rainblo Jumblo$1,347,60810.02%1,183,0126.20%
Fruit Stripe$1,272,42114.77%953,15114.15%
Concord Dubble Bubble$1,130,095-24.99%227,588-48.08%
Freshen Up$990,395-15.58%1,035,595-16.31%
Sathers Super Bubble$989,8143.89%1,044,342-2.58%
TOTAL$190,323,500-6.93%226,044,900-10.75%

 

IRI

More Gum and Mint Sales Data

Even with a couple successful new flavor extensions to the Hubba Bubba brand (Dr Pepper and Crush), regular gum sales in convenience stores have drooped in 2013, according to IRI Convenience AllScan data for 52 weeks ending Oct. 6, 2013.