Meat Snacks 3-Year Sales Trend

Published in CSP Daily News

Meat Snacks 3-Year Sales Trend in Convenience Stores

Meat snack sales have dipped over the past two years.

Top "All Other Dried Meat Snacks" (Minus Beef Jerky) in Convenience Stores

IRI Convenience AllScan data for 52 weeks ending Dec. 1, 2013

BrandDollar SalesPCYAUnit SalesPCYA
Slim Jim$233,012,400-5.09%157,942,300-5.81%
Jack Links$204,832,0000.33%90,383,990-5.03%
Jack Links the Sasquatch Big Stick$34,866,320-0.79%14,506,520-2.79%
Old Wisconsin$18,332,040-14.28%7,583,535-10.29%
Jack Links All American$15,253,95018.80%10,411,39015.88%
Penrose Big Mama$14,477,8506.64%10,290,5105.59%
Slim Jim Dare$12,553,850-18.90%7,369,136-21.84%
Tillamook Country Smoker$10,785,700-0.68%8,140,502-2.70%
Jack Links Matador$10,562,8202.04%8,340,194-2.06%
Penrose Tijuana Mama$10,536,220-0.70%7,475,796-2.14%
Slim Jim Steakhouse$9,488,95516.64%1,463,7830.45%
Fire Cracker$9,119,914116.63%6,925,345116.10%
Old Trapper$8,530,2763.07%5,068,5590.13%
Private label$8,301,09215.85%11,993,2201.79%
Jack Links KC Masterpiece$7,373,9311.02%2,639,336-2.70%
Jack Links Classics$7,272,83741.41%8,411,64632.79%
Jack Links Squatch$7,266,900NA6,314,660NA
Dukes$4,595,6497.70%731,4564.24%
Golden Flake$3,836,578-2.82%4,340,468-5.51%
     
TOTAL$674,170,800-0.32%399,535,7001.98%
IRI

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Jack Links and Slim Jim own the lion's share of the all other dried meat snacks category in convenience stores.