Wrigley Sells Trolli Business

Published in CSP Daily News

Also introduces holiday slate of products

CHICAGO -- The Wm. Wrigley Jr. Co. has signed an agreement to sell the North American trademark rights for the Trolli gummy candy brand and the associated Creston, Iowa, production facility to Farley's & Sathers Candy Co. Inc., Round Lake, Minn. Terms were not disclosed.

The Creston factory has approximately 150 employees who will transfer with the business. The two companies will work on transitioning the business, including customer notification, over the coming weeks, with an expectation that the transaction will close by mid-December.

Our intent to divest Trolli was announced when we closed on the acquisition of several confectionery brands from Kraft Foods in June. This move is part of the integration of that acquisition and the related realignment of Wrigley's North American supply chain, which are progressing according to plan, said Peter Hempstead, senior vice president of worldwide strategy and new business.

Meanwhile, Chicago-based Wrigley has rolled out some holiday products. This holiday Wrigley is pleased to bring back some beloved classics, like Life Savers Sweet Storybook, along with some brand new holiday gifts, like the Wrigley's Spearmint Gum Heritage Tin, said Sebastian Siethoff, seasonal marketing manager for Wrigley. Our seasonal offerings give consumers unique and special ways to celebrate the season with their children, family and friends.

This year's Sweet Storybook includes a special on-pack rebate offer for the Frosty the Snowman Part 2 DVD from Classic Media.

Other new holiday products from Wrigley include the Life Savers Novelty Roll Toppers with three holiday collectible charactersSanta Claus, the Snowman and the Reindeerthat can be used as ornaments or holiday decorations.

This year Creme Savers is introducing the holiday candy dish treat, a new Limited Edition Holiday Bag containing three new holiday flavors: Gingerbread & Creme, Egg Nog & Creme and Pumpkin Pie & Creme.

Also back this season are the Altoids Big Tins, large 10-oz., limited-time-only tins with Altoids in Peppermint and Cinnamon flavors.

Eclipse Mints is introducing two new limited-edition custom-embossed tins. Eclipse holiday mints will come in Cinnamon and a new Eclipse flavorspearmint.

Hubba Bubba is offering a Hubba Bubba Sticker Cane filled with Hubba Bubba bubble gum and holiday stickers, topped with a Santa Claus or Reindeer ornament.

And Wrigley is offering Christmas Cards in Juicy Fruit, Double Mint and Winterfresh. Each card, which can be mailed directly, features a holiday message and contains five stick gum packages. There is also space for a gift card.