Spangler Candy Smartens Up Dum Dums Packaging
Published in CSP Daily News
Refreshes look, adds nutrition, allergen labeling
BRYAN, Ohio -- The Spangler Candy Co. said that its Dum Dums product line has begun a package graphics transition that will be completed in mid-2012. The updated artwork incorporates a new logo and graphics bringing more emphasis to the iconic Dum Dums brand and its core attributes of flavor variety, value and fun.
The new package art introduces a modern look without moving too far from the brand's heritage, according to the company.
"It is important to stay current with our graphics but retain the Dum Dums look," said Jim Knight, vice president of marketing.
The new logo elevates the Dum Dums brand through a brighter, bolder appearance on pack. The word "Pops" has been transitioned from part of the logo to a descriptor roll on the packaging. These changes position the Dum Dums brand for future growth, the company said.
The new graphics also include front-of-pack nutrition labeling, improved labeling indicating that product is allergen free and a list of usage occasions on the back of the pack.
These updates mark the first significant change in Dum Dums package graphics in over a decade, said the company.
Spangler Candy brought in Fisher Design, a brand strategy and package design agency located in Cincinnati, to develop the new artwork with the marketing department using a multi-phase process that also incorporated input from sales, production and quality assurance.
In business since 1906, Bryan, Ohio-based Spangler Candy's line of quality confections includes Dum Dums, Saf-T-Pops, Circus Peanuts and Marshmallow Treats, Spangler Candy Canes and Valentine, Easter, Halloween and Christmas candies.