Some Fudge on Ice Cream Preferences

Published in CSP Daily News

Chocolate tops Americans' favorite flavors, and cups conquer cones

NEW YORK --  More than one-quarter (27%) of Americans surveyed say chocolate is one of their two favorite ice cream flavors, followed by vanilla (23%) and cookie dough/cookies and cream (22%). These are some of the results of The Harris Poll of 2,242 adults surveyed online by Harris Interactive.

For one in five Americans, butter pecan/Swiss almond is tops (19%), as is mint chocolate chip (19%), followed by strawberry (14%), rocky road (12%) and peanut butter (10%). Less than one in 10 U.S. adults say one of their two favorite flavors is coffee (9%), cherry vanilla (8%), pistachio (7%), black raspberry (6%), a seasonal flavor such as eggnog or pumpkin (5%) or peach (3%). One in 10 (10%) have a different favorite flavor, and 2% say they do not eat ice cream.

[Editor's Note: My favorite flavor is vanilla, followed by coffee.]

There is a little bit of gender divide when it comes to favorite flavor. For women, chocolate is on top (29%), followed by mint chocolate chip (23%) and cookie dough/cookies and cream (22%). For men, vanilla is the narrow favorite (27%), then chocolate (26%) and cookie dough/cookies and cream (21%).

More than two in five Americans (45%) say their favorite way to eat ice cream is in a cup, followed by cone (31%), sundae (16%) and sandwich (4%), while 5% say their favorite way to eat ice cream is something else--maybe in a cake? Men are more likely than women to prefer cups (49% versus 42%) and sundaes (17% versus 14%). Women, however, are more likely to say their favorite way to eat ice cream is in a cone (36% versus 25%).

More than half of Americans (53%) say hot fudge is among their favorite toppings for ice cream, followed by two in five who say nuts (41%). Just under two in five say whipped cream is among their favorite toppings (39%), while 38% say caramel. Three in 10 say their favorite is fruit, such as strawberries or bananas (31%), while one in five choose sprinkles (20%), followed by 17% who go for candy bits and one in 10 who say marshmallow (11%); 16% say they prefer their ice cream plain.

Click here to view the full results.