Snyder's of Hanover Launches Sweet & Salty Flavored Pretzel Pieces

Published in CSP Daily News

Expanded line now includes cinnamon sugar, salted caramel varieties

HANOVER, Pa. -- In response to the growing popularity of sweet and salty flavor mashups, Snyder's of Hanover is adding Cinnamon Sugar and Salted Caramel varieties to its existing line of Flavored Pretzel Pieces.

Hitting store shelves this January, consumers are now offered an expanded opportunity for enjoyment beyond Snyder's of Hanover's traditional savory flavors. Both of the sweet and salty varieties will retail around $3.69 for a 10-ounce bag.

  • Sweet and Salty Cinnamon Sugar Pretzel Pieces. The classic combination of cinnamon and sugar is sprinkled on lightly salted and crunchy, bite-size sourdough Pretzel Pieces.
  • Sweet and Salty Salted Caramel Pretzel Pieces. Buttery caramel is accented with flecks of salt on bite-size, golden-brown sourdough Pretzel Pieces.

Previously, pretzel eaters could only satisfy their sweet and salty cravings for a few months out of the year with the brand's Pretzel Dips line, which features Snyder's of Hanover pretzels dipped in Hershey's Milk Chocolate, Special Dark Chocolate or White Creme.

"Sweet and salty remains a popular consumer snack request, so adding the flavor combination to our Pretzel Pieces line was a natural extension," said Bob Gould, marketing manager for Snyder's of Hanover.

These new snacks are also a great complement to snack mixes and recipes, the company said.

Snyder's of Hanover pretzels are available across the country in single-serve sizes as well as larger, 10-ounce, 12-ounce and 16-ounce bags. They are available in a variety of flavors, recipes and shapes, including traditional hard pretzels, flavored pretzel bites, sticks, rods, nibblers and gluten-free options.

Snyder's-Lance, Charlotte, N.C., manufactures and markets snack foods throughout the United States and internationally. The company's products include pretzels, sandwich crackers, potato chips, cookies, tortilla chips, restaurant style crackers, nuts and other snacks. It sells products under the Snyder's of Hanover, Lance, Cape Cod, Pretzel Crisps, Krunchers!, Tom's, Archway, Jays, Stella D'oro, EatSmart Naturals, O-Ke-Doke and Grande brand names along with a number of private-label and third-party brands. Pit distributes products nationally through grocery and mass merchandisers, convenience stores, club stores, foodservice outlets and other channels.