Snak King Acquires C.J. Vitner

Published in CSP Daily News

Snack food maker buys Midwest brand

LOS ANGELES -- Barry C. Levin, chairman and chief executive officer of Snak King Corp., said that his firm has acquired C.J. Vitner Co., a leading manufacturer and distributor of snack foods in the greater Chicago market. Terms of the transaction were not disclosed.

Snak King is one of the largest independent snack food manufacturers in the United States. Its 277,000-square-foot facility in City of Industry, Calif., serves the national market with organic, kosher, Hispanic and traditional snacks under The Whole Earth, El Sabroso, Granny Goose, Jensen's Orchard and Snak King brands, as well as private-label products.

C.J. Vitner, founded in 1926, is one of the oldest family-owned and -operated snack food companies in the country. It runs distribution centers in Chicago, Indiana and Wisconsin with a 138,000-square-foot manufacturing facility on 50 acres in Freeport, Ill.

Vitner's customers include many of the nation's largest retail, supermarket and convenience store chains, as well as leading regional retailers in the Midwest.

"We have known the Vitner family for many years, both as distributors of El Sabroso products in the Midwest and as highly respected leaders in our industry," said Levin. "We are very proud that they have chosen to become part of the Snak King organization and are entrusting to us their heritage of more than eight decades of quality."

The current Vitner management team will continue to oversee manufacturing and distribution, Levin said.

Bill Vitner, chairman and CEO of Chicago-based C.J. Vitner Co., said, "Joining with Snak King enables Vitner's to deliver a truly nationwide solution to our customers in terms of products, distribution and services. Snak King has been at the forefront of our industry in quality and innovation, and we are delighted to have joined their team."