Root Beer Float Next Extra Gum Flavor

Published in CSP Daily News

Fans vote more than 1.3 million times to select Summer 2012 flavor variety

CHICAGO -- The Wm. Wrigley Jr. Co. said that Root Beer Float will join Extra gum's Extra Dessert Delights lineup as selected by gum chewers nationwide in the brand's Fan Flavorite Vote housed on Facebook.

The Fan Flavorite Vote began September 8, 2011, and was the first time Extra gum provided fans the opportunity to vote for the next Dessert Delights flavor that they want to see on store shelves.

Gum chewers chose between Lemon Square, Root Beer Float and Bananas Foster in the voting campaign which wrapped on November 12, 2011, with more than 1.3 million votes. With 662,817 votes, Root Beer Float was the clear winner over Lemon Square and Bananas Foster, which had 363,389 and 360,731 votes, respectively.

The winning flavor, inspired by an all-American classic, will be added to the mouth-watering Dessert Delights lineup of Orange Crème Pop, Apple Pie, Mint Chocolate Chip, Strawberry Shortcake and Key Lime Pie. Extra Dessert Delights gum is available at retailers nationwide for a suggested retail price of $1.19 (single, 15-stick Slim Pack) and $2.49 (multi-pack with three, 15-stick Slim Packs).

The new flavor is expected on-shelf at retailers nationwide in the summer of 2012.

Wrigley is a leader in confections with a wide range of product offerings including gum, mints, hard and chewy candies, lollipops and chocolate. Brands include Wrigley's Spearmint, Juicy Fruit, Altoids,Doublemint, Life Savers, Skittles, Big Red, Boomer, Pim Pom, Winterfresh, Extra, Starburst, Freedent, Hubba Bubba, Orbit, Excel, Creme Savers, Eclipse, Airwaves, Solano, Sugus, Lockets, P.K., Cool Air and 5. Wrigley is based in Chicago and operates as a subsidiary of Mars Inc., McLean, Va. Mars is a $30-billion, family-owned company that produces some of the world's leading confectionery, food and petcare products and has growing beverage and health and nutrition businesses.