Oberto Helps Fend off ‘Locust Horde’

Published in Convenience Store Products

New ‘Gears of War’ promo engages gamers with exclusive download codes

KENT, Wash. -- To coincide with the launch of "Gears of War: Judgment" video game for Xbox 360, Oberto Brands is providing exclusive download codes on Oh Boy! Oberto All Natural Jerky bags. The codes will allow users to “resurrect” game character Tai Kaliso via Xbox LIVE.

In conjunction with the character promotion, Oberto is also running a "Meat Up and Gear Up Sweepstakes" on its Facebook page. Hundreds of prizes will be awarded, including Xbox 360 consoles, 12-month Xbox Live Gold Memberships, copies of Gears of War: Judgment and bags of Oberto All Natural Jerky.

To enter the sweepstakes and to unlock Tai Kaliso, consumers can head to the sweepstakes tab on the Oberto Facebook page at www.facebook.com/ObertoBeefJerky, and then enter their exclusive on-pack sticker code (one unique code per bag). The sweepstakes is live through June 30, 2013, and the character unlock is accessible through December 31, 2014.

"Gears of War: Judgment" takes players back to the aftermath of “Emergence Day,” noted as the defining event of the "Gears of War" series. Players using Oberto's unlock code can resurrect Tai Kaliso, who is geared up for the battle in a "Jungle Tai" skin to join his “comrades in arms” through the multiplayer mode. The special character is only available to those with the download code provided by Oberto.

The "Gears of War: Judgment" on-pack stickers can be found on Oberto's 2.5- and 3.25-ounce bags of All Natural Jerky. Flavors include: Original Beef Jerky; Teriyaki Beef Jerky; Peppered Beef Jerky; Spicy Sweet Beef Jerky; BBQ Pork Jerky and the newly launched Bacon Jerky.