Nestle Crunch Officially Rolls Out Girl Scout Candy Bars
Published in CSP Daily News
Much-anticipated treat available for pre-sale, hitting retail June 1
GLENDALE, Calif. -- After months of rumors and speculation, Nestle confirmed that it has created the new Nestle Crunch Girl Scout Candy Bars. Inspired by the three most popular flavors of Girl Scout Cookies, the limited-edition candy bars are produced under license from Girl Scouts of the USA.
They come in three varieties:
- Thin Mints. Dark chocolate cookie wafers and mint chocolate creme, topped with airy crispies and a rich, dark chocolatey coating.
- Caramel & Coconut. Cookie wafers layered with coconut caramel creme and chewy caramel, topped with toasted coconut and drizzled with caramel stripes.
- Peanut Butter Creme. Cookie wafers layered with smooth peanut butter crème, topped with airy crispies and a creamy, chocolatey coating.
"When word of this irresistible combination of Nestle Crunch and Girl Scout Cookie flavors leaked earlier this year [see Related Content below for previous CSP Daily News coverage], consumers started calling," said spokesperson Tricia Bowles, Nestle USA, Confections & Snacks. "One said he'd give us all of his money for Nestle Crunch Girl Scout Candy Bars. Another said she'd do 'anything' to get her hands on some, and our retailers seem to feel the same way."
Beginning May 9, Nestle Crunch and Girl Scout Cookie fans can log online to purchase the candy bars through a special, limited supply pre-sale program at www.Facebook.com/NestleCrunch while supplies last. After the pre-sale, the Nestle Crunch Girl Scout Candy Bars will be available as limited-edition candy bars this summer at participating retail stores nationwide, beginning June 1 through September.
Authorizing the exclusive candy bars during the organization's landmark 100th anniversary year, Girl Scouts of the USA entered into a national license agreement with Nestle for the limited production of Nestle Crunch Girl Scout Candy Bars. This marks the first time the Girl Scouts have licensed a candy bar product inspired by the flavors of the famous cookies.
"We're pleased that with the help of a great brand like Nestle Crunch, our iconic Girl Scouts brand can reach the public in new and unexpected places," said Barry Horowitz, vice president and general manager of Girl Scout merchandise for Girl Scouts of the USA. "During our 100th anniversary, we hope the Nestle Crunch Girl Scout Candy Bars raise awareness of the Girl Scout Cookie Program and all the business and financial literacy skills girls learn from participating in this annual leadership activity."
Glendale, Calif.-based Nestle USA, with 2011 sales of $10 billion, is part of Nestle SA, Vevey, Switzerland, with 2011 sales of $94 billion.