Mondelēz Focuses on Getting the Right Products on the Shelf
Published in CSP Daily News
Implements Terra Technology’s Demand Sensing and Transportation Forecasting
NORWALK, Conn. -- Mondelēz International Inc., the world's pre-eminent maker of chocolate, biscuits, gum and candy, has implemented Terra Technology’s Demand Sensing and Transportation Forecasting solutions to improve forecast accuracy and supply chain efficiency in North America.
“Mondelēz International is focused on growth through our strong product portfolio, rapid innovation and operational efficiency,” said Pete Alle, senior director, Product Supply Center of Excellence of Mondelēz International. “Terra’s solutions enable a more responsive and efficient supply chain for both warehouse and direct-store-delivery brands.”
Mondelēz International is one of the world’s largest snacks companies, serving customers in 165 countries with global brands in biscuits, chocolate, candy and powdered beverages. Demand Sensing has helped Mondelēz decrease forecast error by almost 40%.
Demand Sensing is currently used in more than 160 countries. Better forecast accuracy helps free cash flow and improve return on capital by cutting unnecessary inventory, grow revenue by increasing on-shelf availability and improve earnings by reducing costs from unplanned changeovers and inefficient shipping.
Transportation Forecasting provides Mondelēz with an accurate daily forecast of shipping needs by lane, mode and temperature class that is synchronized with sales and operations planning to allow the entire company to execute against the same demand plan. Forward-looking visibility to transportation and logistics needs lets Mondelēz proactively identify capacity issues weeks in advance and secure cost-effective transportation.
“We are thrilled to help Mondelēz International improve operational efficiency and become even more responsive to customer needs,” said Robert Byrne, CEO of Terra Technology. “As a top manufacturer of snacks, Mondelēz understands that profitable growth and satisfied customers come from having the right products on store shelves, not only at the right time but at the right cost. With today’s complex supply chains and increasingly volatile markets, finding this balance requires new mathematics to quickly transform real-time information into an actionable response.”
Mondelēz International Inc. is a global snacking powerhouse, with 2012 revenue of $35 billion. Mondelēz International billion-dollar brands include Cadbury, Cadbury Dairy Milk and Milka chocolate; Jacobs coffee; LU, Nabisco and Oreo biscuits; Tang powdered beverages; and Trident gum.
Terra Technology uses better mathematics to sense demand, optimize inventory and predict transportation and warehousing requirements for some of the world’s best-known companies, including Shell, Procter & Gamble, Unilever, Mondelēz International, Kimberly-Clark, AkzoNobel, Kraft Foods, ConAgra Foods, General Mills, Kellogg and Campbell Soup.