M&M's Returning to Super Bowl

Published in CSP Daily News

New commercial to debut during game's first quarter

HACKETTSTOWN, N.J. -- Mars Chocolate North America has announced that the M&M's brand will feature a new 30-second commercial during the first quarter of Super Bowl XLVI on February 5, 2012. This will mark the second trip to the Super Bowl for the colorful chocolate candy brand.

M&M's will step into a starting role in Super Bowl XLVI instead of Snickers brand, which has seen back-to-back success through the "You're Not You When You're Hungry" campaign, the company said.

"We're very excited to have M&M's featured during one of the world's largest parties," said Debra A. Sandler, Chief Consumer Officer, Mars Chocolate North America. "Snickers will prove to be a tough act to follow, but we're confident our M&M's spot will have everyone talking on the morning of February 6."

M&M'S will announce additional details about their Super Bowl ad in January 2012, it said.

Mars Chocolate North America is the North American chocolate operations of Mars Inc. Based in McLean, Va., Mars has net sales of more than $30 billion and six business segments including Petcare, Chocolate, Wrigley, Food, Drinks and Symbioscience.

Mars brands include Chocolate: M&M's, Snickers, Dove, Galaxy, Mars, Milky Way and Twix; Petcare: Pedigree, Whiskas, Sheba, Cesar and Royal Canin; Wrigley – Orbit, Extra, Starburst, Doublemint and Skittles; Food: Uncle Ben's, Dolmio, Ebly, Masterfoods and Seeds of Change; Drinks: Alterra Coffee Roasters, The Bright Tea Co., Klix and Flavia; and Symbioscience: Seramis, Cirku and Cocoavia.