Mars Distributing Random Acts of Chocolate

Published in CSP Daily News

Giving away Snickers, Twix, Milky Way, 3 Musketeers, M&M's in September, throughout the fall

HACKETTSTOWN, N.J. -- Mars Chocolate North America recently coordinated 50,000 Mars Random Acts of Chocolate by delivering free samples of their iconic chocolate brands to New Yorkers via bike messengers in Manhattan. Mars Random Acts of Chocolate was developed to distribute nine million of the company's chocolate products to consumers across the United States this fall.

Americans can get free M&M's, Snickers, Twix, 3 Musketeers or Milky Way Brand Chocolates through a number of Mars Random Acts of Chocolate this fall.

The company gave free coupons to Facebook users who logged onto either the M&M's, Snickers, Twix, 3 Musketeers or Milky Way Facebook page on September 8, as well as the opportunity to give a free coupon to one of their Facebook friends.

Consumers can listen to one of their favorite Clear Channel radio stations, which will be giving away free Mars Chocolate throughout the month of September.

And consumers can purchase any two Mars Chocolate North America brands--M&M's, Snickers, Twix, 3 Musketeers or Milky Way--and get one free with coupons at participating retailers.

"We all know that chocolate can instantly brighten someone's day," said Debra A. Sandler, chief consumer officer, Mars Chocolate North America. "We plan to do our part to brighten moods in America by distributing more than nine million free chocolate bars, but we also encourage our fans to show how thoughtful they are by doing a Mars Random Acts of Chocolate for someone they care about."

Mars Chocolate North America, Hackettstown, N.J., is the North American chocolate operations of McLean, Va.-based Mars Inc. Mars Inc. has net sales of more than $30 billion and six business segments. Mars brands include: Chocolate: M&M's, Snickers, Dove, Galaxy, Mars, Milky Way and Twix; Petcare: Pedigree, Whiskas, Sheba, Cesar and Royal Canin; Wrigley: Orbit, Extra, Starburst, Doublemint and Skittles; Food: Uncle Ben's, Dolmio, Ebly, Masterfoods and Seeds Of Change; Drinks: Alterra Coffee Roasters, The Bright Tea Co., Klix and Flavia; Symbioscience: Seramis, Cirku and Cocoavia.