Mars Appoints LaBerge as Vice President of Sales

Published in CSP Daily News

Brings strong CPG experience to chocolate company

Rick LaBerge

HACKETTSTOWN, N.J. -- Mars Chocolate North America has announced that Rick LaBerge has joined the company as vice president of sales. In his new role leading the Mars Chocolate sales organization, LaBerge oversees the strategy and execution of its retail management, customer account teams, field sales and customer development.

He serves as a member of the Mars senior management team and will play an active role in industry events.

LaBerge joins Mars from Johnson & Johnson (J&J), where he most recently served as the general manager for the Walmart global cross functional team for the consumer products segment. In this role, he oversaw a complex mix of brands and segments across the consumer sector representing $1.6 billion in sales.

In his more than 20 years with J&J, LaBerge has held a variety of sales positions with progressive responsibility in J&J Merck Consumer Pharmaceuticals, McNeil Consumer Health Care and Nutritionals and in J&J Consumer Products. Prior to his general manager role, he served as vice president of OTC medicine customer marketing for McNeil Consumer Healthcare from 2011 to 2012 and as vice president of U.S. field sales from 2009 to 2011.

Hackettstown, N.J.-based Mars Chocolate is the North American chocolate operations of Mars Inc., McLean, Va., Mars has net sales of more than $30 billion and six business segments including Chocolate, Wrigley, Food, Drinks, Symbioscience and Petcare. Mars brands include Chocolate: M&M's, Snickers, Dove, Galaxy, Mars, Milky Way and Twix; Wrigley: Doublemint, Extra, Orbit, 5, Skittles, Starburst, Altoids and Lifesavers; Food: Uncle Ben's, Dolmio, Ebly, Masterfoods, Seeds of Change and Royco; Drinks: Alterra Coffee Roasters, The Bright Tea Co., Dove/Galaxy and Flavia; Symbioscience: Cocoavia, Wisdom Panel and Seramis; and Petcare: Pedigree, Royal Canin, Whiskas, Kitekat, Banfiele, Pet Hospital, Nutro, Sheba, Dreamies and Cesar.