Mars Announces 2013 NACS Show Releases (Slideshow)

Published in Convenience Store Products

Co. will feature Snickers Rockin’ Nut Road, M&M’s Birthday Cake, Twix Bites

HACKETTSTOWN, N.J. -- Mars Chocolate North America is revealing a number of new products at this year’s NACS Show, which will take place Oct. 12-15 in Atlanta.   

See below for a slideshow of the new products.  

Building on the successful May introduction of Snickers Bites and Milky Way Bites, Mars is introducing three new flavors of unwrapped, bite-sized treats: Twix Bites (launching in April), 3 Musketeers Bites (launching in January) and Milky Way Simply Caramel Bites (also launching in January. The suggested retail price (SRP) for the new Bites is $1.49 for 2.83-ounce bags, and $2.99 for stand-up pouches.

M&M’s Brand Mega Milk Chocolate Candies feature three times the chocolate as traditional M&M’s Brand Milk Chocolate Candies. They will be available May 2014, with an SRP of $1.09 for 1.48-ounce singles, or $3.29 for 11.4-ounce bags.

Similarly, M&M’s Brand Mega Peanut Chocolate Candies have even more chocolate and bigger peanuts than traditional M&M’s Brand Peanut Chocolate Candies. They will also be available in May at $3.29 for an 11.4-ounce bag.

Adding to the broad portfolio of special M&M’s flavors is M&M’s Brand Birthday Cake Chocolate Candies. Milk chocolate is infused with birthday-cake flavor for a fun, on-trend candy. It will be available in May, priced at $1.09 for a 1.4-ounce single, or $2.99 for an 8-ounce pack.

Snickers has its own brand extension with Rockin’ Nut Road, featuring marshmallow-flavored nougat covered with crunchy almonds and smothered in dark chocolate. It will be available in January at $1.09 for a 1.76-ounce single.