Mariani Chooses TNT Marketing

Published in CSP Daily News

Broker will manage convenience channel for fruit snack firm

ARLINGTON, Texas -- Mariani Packing Co. Inc. has selected national convenience store broker TNT Marketing Inc. to represent its products nationwide.

As Americans seek more nutritious snacking options, dried fruit is a natural fit for the on-the-go consumer. Mariani offers guilt-free, nutritious choices great for lunching and munching.

Perfect for the on-the-go customer, Mariani's c-store packs are single servings of such fruit options as apple chips, tropical pineapple and yogurt-covered raisins.

As the [image-nocss] dried fruit category expands, we are excited to welcome Mariani to the TNT Marketing lineup, said Kennith Fries, TNT Marketing president. Mariani's presence in this category is a wonderful fit for TNT.

We are so pleased to have TNT Marketing as our broker for the c-store category, said Randall Freeman of Mariani. Sales of tropical fruits in the U.S. and in other countries are driving this category, and together, Mariani and TNT Marketing can have a significant impact.

Founded in 1906, Mariani is a fourth-generation, family-owned business marketing dried fruits and snacks. The Vacaville, Calif.-based company processes more than 125 million pounds of dried fruit each year.

TNT Marketing is an independent, national c-store broker based in Arlington, Texas. The company's c-store experts, called c-storologists, focus on the needs of wholesalers and retailers and offer individualized service. They identify items that sell in c-stores, offer selling strategies and provide access to dozens of top brands including General Mills, Gillette, ConAgra, Bayer, Don Miguel, Mattel, Dole, Trojan, Duracell and Playtex in categories such as automotive, confection, toys, HBC, healthy alternatives, grocery, foodservice, frozen foods and snacks.