Marathon Bar Unveils Offseason Game Plan

Published in CSP Daily News

Training ideas help consumers remain healthy, active during the cold months

HACKETTSTOWN, N.J. -- Mars Chocolate North America said that its Marathon brand has developed the Marathon Bar Offseason Game Plan, a set of fun, simple training and nutrition programs designed to help encourage and support athletes who strive to finish 2012 strong and "Stay on. Keep on." this offseason.

It developed the Marathon Bar Offseason Game Plan using first-hand knowledge and experience provided by USA Cycling and Triathlon Coach Gale Bernhardt and nationally renowned sports dietician Dr. Janet Brill.

"With more and more people looking for the right balance between rest and recovery, staying active and healthy, and proper nutrition during the winter months, the Marathon Bar Offseason Game Plan provides the perfect approach for any caliber of athlete," said Bernhardt.

"Consumers should keep Marathon Bars as an important part of their offseason active lifestyle routines--not only do they taste great, every bar is packed full of protein and essential vitamins important for both professional athletes and anyone simply looking to stay active while juggling busy schedules," Barnhardt said.

Marathon Bars are energy snacks that provide the energy needed for active consumers. Every bar contains protein and essential vitamins with 150 to 290 calories per serving for simple or substantial snacking, and is powered by the taste consumers are familiar with from the Snickers brand.

Marathon Bars can be found at select mass, food, drug and convenience stores, available in both protein and energy bars, available in seven flavors.

  • Marathon Energy (10-14g protein, 3-5g fiber,16-18 vitamins & minerals). Available in Chewy Peanut Butter, Chewy Chocolatey Peanut, Crunchy Multi Grain and Crunchy Dark Chocolate
  • Marathon Protein (20-21g protein, 10-11g fiber, 16 vitamins and minerals). Available in Caramel Nut Rush and Chocolatey Nut Burst.

Athletes can download the Marathon Bar Offseason Game Plan directly from the Marathon Bar Facebook page, where they'll also find tips and articles from our experts, motivation from like-minded active people, and opportunities to win Marathon Bar fitness gear and product.

Mars Chocolate is the North American chocolate operations of Mars Inc. Based in McLean, Va., Mars Inc. has net sales of more than $30 billion and six business segments including Petcare, Chocolate, Wrigley, Food, Drinks and Symbioscience. Mars brands include Chocolate: M&M's, Snickers, Dove, Galaxy, Mars, Milky Way and Twix; Petcare: Pedigree, Whiskas, Sheba, Cesar and Royal Canin; Wrigley: Orbit, Extra, Starburst, Doublemint and Skittles; Food: Uncle Ben's, Dolmio, Ebly, Masterfoods and Seeds of Change; Drinks: Alterra Coffee Roasters, The Bright Tea Co., Klix and Flavia; and Symbioscience: Seramis, Cirku and Cocoavia.