Lochte Makes a Splash for Combos
Published in CSP Daily News
Mars launches contest to promote 7 Layer Dip line extension
HACKETTSTOWN, N.J. -- Ryan Lochte, one of the most iconic American competitive swimmers of all time, brought his swim-tastic technique to the world of Combos baked snacks this week. Armed with a waterproof pizza-delivery bag full of Pizzeria Pretzel Combos, Lochte leapt from a moving watercraft into the Hudson River, swim-delivering the crunchy snacks to expectant fans at the Midtown Ferry Terminal.
This year, Combos brand is looking outside of its own crunchy shell to see if it can take snacking up a notch, creating epic experiences with their tasty brand, as well as soliciting input from fans on the most epic ways to eat Combos baked snacks.
"When it comes to tasty snacks, we have 'Good Combos' in the bag," said Craig Hall, general manager, Mars Chocolate North America. "The only way to make the snacking experience even better is to explore how people can use our baked, cheese-filled snacks to reach epic heights."
Always up for a challenge, Lochte stepped up and delivered. So now, through Sept. 30, Combos brand is asking fans everywhere to come up with their own epic idea for eating new 7 Layer Dip Tortilla Combos baked snacks. Partnering with a pair of YouTube's finest filmmakers, Sam Macaroni and Alex Farnham, Mars will select up to two of these ideas and bring them to life in a feature video. To help inspire epic ideas along the way, the company will share a new video each week of Sam and Alex's epic Combo experiences.
Fans can check out these epic combo videos and share their own ideas at www.Facebook.com/Combos. And they can also follow the brand on Twitter at @Combos or #epiccombo.
Mars Chocolate North America is the North American chocolate operations of Mars Inc., McLean, Va.