Little Debbie in NASCAR
Published in CSP Daily News
Schrader Joins Wood Bros./JTG Racing Team to drive No. 21, sponsored by snack cake maker
HOMESTEAD-MIAMI SPEEDWAY, Fla. -- NASCAR veteran Ken Schrader has joined the Wood Brothers/JTG Racing Team. He will drive the No. 21 Ford Fusion during the 2006 Nextel Cup season. The car will be sponsored by the newest face in NASCARLittle Debbie.
Little Debbie will be the primary sponsor of the No. 21 car for 19 races in 2006. Motorcraft Quality Parts and the U.S. Air Force will rotate their sponsorship of the Ford Fusion for the remaining races during the 2006 season.
We've been fans of NASCAR, the Wood Brothers and Ken Schrader [image-nocss] for many years, so sponsoring the No. 21 car is a way to show our support for a great sport, a great race team and a great driver, said Jack McKee, CEO of Collegedale, Tenn.-based McKee Foods. From a business perspective, this is a perfect fit for our brand because NASCAR fans are Little Debbie fans.
Wood Brothers/JTG Racing looks forward to winning on the track and in the marketplace with this new partnership, said Wood Brothers/JTG Racing co-owner, Tad Geschickter. We are already working on promotions that will bring racing excitement to NASCAR fans all across the country.
The No. 21 Little Debbie-sponsored car was unveiled following a news conference today at the Homestead Miami Speedway. A $21,000 check was presented to the Florida Hurricane Relief Fund to offer immediate assistance to victims of Hurricane Wilma in southern Florida.
NASCAR driver Ken Schrader, 50, is a 21-year veteran of NASCAR's top series. His record includes four victories, 64 top-five finishes and 182 top-10 finishes in his Cup career.
Glen and Leonard Wood founded the Wood Brothers Racing team in 1953. The Ford-based team has earned 96 victories and is currently managed by Glen's children, Eddie, Len and Kim. The Wood Brothers established a partnership in August with ST Motorsports, owned by Tad and Jodi Geschickter. The newly formed Wood Brothers/JTG Racing team will field teams in the Nextel Cup, Busch and Craftsman Truck Series in 2006.
McKee Foods' Little Debbie is a leading snack cake brand. There are more than 50 varieties of Little Debbie multi-pack snack cakes. Little Debbie snacks are sold throughout the United States, Canada, Mexico and on U.S. military bases worldwide.