Lance Expands its Snack Lineup

Published in CSP Daily News

Adds Xtra Fulls, Cracker Creations, Nekot and more

CHARLOTTE, N.C. -- Delivering on its promise to give consumers "more of what they love" in 2013, Lance is launching new Xtra Fulls Toastchee and Xtra Fulls Toasty, as well as product extensions for its Cracker Creations, Captain's Wafers sandwich crackers and Nekot Sandwich cookies. The new products will begin shipping to major retailers nationwide this month.

Lance Xtra Fulls, the lead items to celebrate the brand's 100th anniversary, offer more peanut-butter filling for an extra satisfying snacking experience. Over the years, more peanut butter has been a top consumer request. The new sandwich cracker varieties--made with real, whip-churned peanut butter that is freshly ground in Georgia--offer up to 6 grams of protein per serving.

"Our 100th anniversary is all about giving our fans more of what they love and delivering on the many consumers requests we've heard over the years," said Tom Ingram, senior brand director, bakery at Snyder's-Lance Inc. "We're confident that consumers will love our delicious new offerings, and we look forward to satisfying America's snacking appetite for another 100 years."

In addition to Xtra Fulls, consumers will be treated to several Lance product extensions. Lance Graham Cracker Creations with peanut butter or chocolate filling are all-natural, premium sandwich crackers made with crunchy, slightly sweet graham wafers. Bringing a zesty, new flavor to the snack aisle, Jalapeno Cheddar Captain's Wafers add a spicy twist to the well-known line of light and flaky sandwich crackers. Chocolate Nekot--an expansion of one of Lance's most popular cookies--are chocolate cookie sandwiches filled with creamy peanut butter or sweet chocolate crème. The new products will be available for suggested retail prices ranging from $3.39 to $3.59 each.

Like all Lance snacks, the new products contain no high fructose corn syrup, no preservatives and zero grams of trans fat.

Snyder's-Lance, Charlotte, N.C., manufacturers and markets snack foods throughout the United States and internationally.