Krispy Kreme Adds Chocolate Varieties

Published in CSP Daily News

New Glazed Chocolate Pie, Dipped Cake Doughnuts join lineup at c-stores, grocery

WINSTON-SALEM, N.C. -- Krispy Kreme is adding two new chocolate-flavored treats to its lineup of packaged doughnuts and sweets sold in participating grocery store, convenience stores and mass merchants. Glazed Chocolate Pie and Dipped Cake Doughnuts became available November 11 nationwide.

Mark LaBrecque, Krispy Kreme's senior director for U.S. marketing activation, said, "We are committed to adding new and exciting treats to our packaged product line, and to growing our partnerships with convenience stores, grocery stores and mass merchants so that more fans throughout the country can share the joy that is Krispy Kreme."

Krispy Kreme's signature Original Glazed, Iced, Kreme filling, and cake doughnuts, as well as, a variety of honeybuns, mini-crullers, fruit pies and other snack-sized doughnuts are available at more than10,000 grocery, convenience and mass merchant stores in the United States.

The New Glazed Chocolate Pie, with its smooth chocolate filling and Original Glaze topped crust, joins Glazed Cherry and Glazed Apple as the third pie variety.

The new Dipped Cake Doughnuts, fully immersed in Krispy Kreme's special chocolate-flavored dip, takes the moist and rich Krispy Kreme Cake Doughnut to a new level.

They are available in six-count boxes.

Krispy Kreme packaged treats come individually wrapped, in six 15-count boxes, or in individual snack packs..

Based in Winston-Salem, N.C., Krispy Kreme is an international retailer of premium-quality sweet treats, including its signature Original Glazed doughnut. Krispy Kreme can be found in approximately 650 locations around the world as well as approximately 10,000 U.S. grocery, convenience and mass merchant stores.