Kraft Rolls Out Triple Double Oreo Cookie

Published in CSP Daily News

Combines two layers of Oreo creme, one chocolate and one original, with three cookie layers

EAST HANOVER, N.J. - Kraft Foods Inc. is rolling out the much-anticipated Triple Double Oreo. The Triple Double Oreo cookie, which combines two layers of Oreo creme, one chocolate and one original, with three layers of Oreo cookies, is available in stores nationwide.

"Our fans' passion and enthusiasm has challenged us to raise our game. With the Triple Double Oreo cookie, we set out to take Oreo to another level by adding a new twist," said Jessica Robinson, associate director of consumer engagement, Kraft Foods. "We are looking forward to engaging with Oreo fans as they [image-nocss] share their twisting, licking and dunking moments with the new Triple Double Oreo cookie."

To help launch the new cookie, the Oreo Brand has enlisted the help of both Oreo fans and Team DSRL ("Double Stuf Racing League"), including Shaquille O'Neal, Eli Manning Venus Williams, Apolo Ohno and Stufy, the DSRL mascot. New Oreo Double Stuf Racing League TV advertising will begin airing in early September.

The Oreo Double Stuf Racing League officially launched in January 2008. To compete in a DSRL lick race, each person twists his or her cookie open and licks off all the creme. Then, each person shows their cookie to their opponent, dunks it, eats it and drinks the glass of milk. The first to finish twisting, licking and dunking wins.

Northfield, Ill.-based Kraft Foods, with 2010 revenue of $49.2 billion, offers brands including Cadbury, Jacobs, Kraft, LU, Maxwell House, Milka, Nabisco, Oreo , Oscar Mayer, Philadelphia, Trident and Tang.