Kraft Names GroceryCo, SnackCo Sales Heads

Published in CSP Daily News

Corley to lead grocery, Quigley to lead snack team; Bough to tackle consumer engagement

Tom Corley (left), Don Quigley

NORTHFIELD, Ill. -- As part of Kraft Foods' work to build two sales organizations following its announcement that it will split into two companies, it has announced the U.S. heads of sales for both new entities and their leadership teams. These appointments will be effective on April 1, at which time the organizations will operate as two separate sales forces.

On Aug. 4, 2011, Kraft Foods announced plans to divide and create two independent public companies:  a high-growth global snacks business (dubbed SnackCo) and a high-margin North American grocery business (called GroceryCo). The transaction is expected to be completed before the end of 2012.

Tom Corley, currently senior vice president of U.S. sales, has been appointed president of sales for GroceryCo. He will report to Mike Hsu and will be based in Northfield, Ill., Kraft Foods' current headquarters.

"In his distinguished 25-year career, Tom has demonstrated strong leadership skills and has played a key role in transforming U.S. sales into a world-class organization," Patrick Hare, director of industry development for Kraft Foods, said in a message provided to CSP Daily News. "Tom has held signature roles throughout our sales function in both field and headquarters positions. He has led multiple regions, customer teams and has vast experience with our business units and overall network. Tom's depth of industry knowledge and strong customer partnerships make him the perfect candidate to lead the new sales organization."

Don Quigley will become President of Sales for SnackCo, reporting to Mark Clouse. He will join the company on March 1 from Kimberly Clark, where he has held the position of president of global consumer sales.

"Don has extensive CPG experience, having held senior sales positions with PepsiCo and E&J Gallo Winery," said Hare. "Don's experience in both direct-store delivery (DSD) and warehouse distribution systems will be a valuable asset as we build an integrated DSD model for SnackCo and realign our sales force to focus on biscuits."

Quigley will be based out of Northfield and the East Hanover, N.J., offices during his transition.

In other company news, Bonin Bough has joined Kraft Foods as vice president global digital and consumer engagement, reporting to Dana Anderson, senior vice president of marketing strategy and communication. In this role, Bonin will be responsible for leading all forms of digital connections with our consumers. This role will lead and develop the partnerships, internal capabilities and strategies to establish Kraft as a leading consumer product goods' company in this space, it said.

"Digital is our fastest growing marketing vehicle. So we look forward to the broad perspective and experience which Bonin brings to this new role. He will be a valuable addition as we further focus on fostering real-time conversations with our consumers," Valerie Moens, senior manager, corporate affairs at Kraft Foods, told CSP Daily News.

Northfield, Ill.-based Kraft Foods is a global snacks company marketing biscuits, confectionery, beverages, cheese, grocery products and convenient meals in approximately 170 countries, Kraft Foods had 2010 revenue of $49.2 billion; 12 of the company's brands--Cadbury, Jacobs, Kraft, LU, Maxwell House, Milka, Nabisco, Oreo, Oscar Mayer, Philadelphia, Tang and Trident--generate revenue of more than $1 billion annually.