Kellogg Adds Creative Tool to Kellogg's Convenience Website

Published in CSP Daily News

New print shop helps c-store retailers make customized promotional materials

ELMHURST, Ill. -- To support convenience store owners as they build their businesses, the Kellogg's Convenience Team has introduced the Print Shop tool to the "Grow My Store" portion of www.kelloggsconvenience.com.

"C-store managers often need to initiate promotions at a moment's notice," said Kimberly Belson, Kellogg's c-store customer marketing manager. "The Print Shop tool makes it easy to create professional, customized signage with a just a few clicks."

Recent surveys conducted among registered users showed a need for signage support: about 46% of retailers create their own signage, and more than half of those retailers were interested in a program to create customized signage online.

With Print Shop, users can design a range of promotional pieces, from shelf talkers and posters to counter cards and digital media advertising. The tool guides users through the process and includes templates, product images and headlines a store operator may need to create manufacturer-developed signage. Print Shop is also linked to the Profit Calculator to help retailers develop profitable promotions.

By becoming a member of Grow My Store, a retailer has access to Print Shop and many more tools to maximize their business potential, such as plan-o-grams and category insights.

With 2012 sales of $14.2 billion, Battle Creek, Mich.-based Kellogg is the world's leading cereal company; second largest producer of cookies, crackers and savory snacks; and a leading North American frozen foods company. Its brands include Kellogg's, Keebler, Special K, Pringles, Frosted Flakes, Pop-Tarts, Corn Flakes, Rice Krispies, Kashi, Cheez-It, Eggo, Coco Pops, Mini-Wheats and more. The Convenience division is based in Elmhurst, Ill.