Hormel Revs Up Protein-Based Snack Category

Published in CSP Daily News

Launches Hormel REV wraps

AUSTIN, Minn. --  Hormel Foods Corp. has introduced Hormel REV wraps, a protein-rich snack. Adding to the Hormel Foods portfolio of convenient products, Hormel REV wraps are made with real meat and cheese and contain 15 grams of protein or more, which the company says makes them "a smart alternative to empty calorie snacks."

The wraps are a convenient snack choice with no assembly or preparation needed and flavorful, filling ingredients to satisfy hunger. said the company  They can be eaten hot or cold and are designed to be hand held and portable;

"With snacking now known as the fourth meal occasion, the launch of Hormel REV wraps continues our efforts to bring a unique and convenient meat-based protein into this fast growing category," said Steven J. Venenga, vice president of meat products marketing at Hormel Foods. "Our consumers told us they were interested in a protein-rich snack made with real ingredients that supports their families' on- the-go lifestyle. To meet their need we employed our expertise in meat to create this new Hormel REV wraps product line."

The product comes in single-serve packages in eight varieties, including Pepperoni Pizza, Ham and Cheese, Peppered Turkey, Meat Lovers Pizza, Italian Style Ham, Hot Peppered Ham, Italian Style and Spicy Italian Style. The line also comes in a three pack.

Awareness for Hormel REV wraps will be driven through a multi-media advertising campaign starting in August. Created by BBDO Proximity Minn., the campaign is based on the insight that teens have endless passion for what they love to do ­and that the drive and determination that motivates them to achieve more requires a lot of energy. The theme of the campaign is "For those who are hungry" and brings to life a dual meaning of "hungry." The campaign depicts the hunger teens have for pursuing their passions from athletics to academics and everything in between, and communicates how Hormel REV wraps provide the sustaining energy they need to fuel their journey.

PHD Minneapolis developed the campaign, which includes TV, print and social media.

Hormel REV wraps have a suggested retail price of $1.99 to $2.39 for individuals and $5.49 to  $5.99 for the three-pack unit.

Hormel Foods, Austin, Minn., is a multinational manufacturer and marketer of consumer-branded food and meat products. The company leverages its extensive expertise, innovation and high competencies in pork and turkey processing and marketing to bring branded, value-added products to the global marketplace.