Happy Birthday to Chew

Published in CSP Daily News

Cadbury Adams USA re-releases nostalgia brands

PARSIPPANY, N.J. -- Next year marks the 135th birthday of modern chewing gum in America. To mark the occasion, Cadbury Adams USA LLC is bringing back its classic brandsBeeman's, Black Jack and the apple and cherry flavors of the Adams Sour gumsfor a limited time.

The Cadbury Adams name is derived, in part, it said, from the father of modern chewing gum, Thomas Adams. Adams was the first to receive a patent for a gum manufacturing machine in 1871, enabling him to mass-produce chewing gum from his factory in New York City.

What [image-nocss] better way to celebrate 135 years of chewing gum than to go back to the very beginning. We're giving back memories to gum chewers with the reintroduction of the flavors they remember from their childhood, said Daniel Antico, marketing director at Cadbury Adams USA LLC. Thousands of Americans grew up chewing Beeman's, Black Jack and Adams Sour gums, so we are excited to make their favorite flavorsand the happy memories they associate with those flavorsavailable to them again.

Antico added, We are especially excited about the Adams Sour line, which is back on the market for the first time in more than 20 years. We invite gum lovers to Pick Up a Pack of Memories,' and to learn more about the amazing story of Thomas Adams.

Each of the brands will be available nationwide beginning this month. Mint-flavored Beeman's was first mass-produced in 1898 with an original recipe that contained pepsin to help settle the stomach. Licorice-flavored Black Jack was introduced in the late 19th century; when it was introduced, the company said, Adams hired pretty young women to pass out sample sticks of Black Jack on the streets of New York City. Adams Sour, once available in a wide variety of fruit flavors, was discontinued in the early 1980s, but is making a return in Sour Apple and Sour Cherry flavors.

Click here to check out Parsippany, N.J.-based Cadbury Adams' I Love Gum website.

Meanwhile, Cadbury Adams USA debuted its new advertising campaign for Halls cough drops on October 17. The new advertising brings viewers to a fairy-tale world and answers the age-old question of exactly how the Big Bad Wolf managed to blow down the Three Little Pigs' big, brick house.

Wolfboy, the first new broadcast TV commercial for Halls in nearly five years, is a fun take on the classic fairy-tale The Three Little Pigs. In the 30-second and 15-second spots, the Wolf is able to overcome his cough and sore throat thanks to Halls cough drops.

The October launch of this new advertising campaign coincides with the traditional beginning of the cold and flu season. The timing of the new campaign also correlates with the launch of three new products, including Halls Defense Sugar Free Assorted Citrus Flavors, Halls Sugar Free Assorted Mint Flavors and Halls MAX Honey Lemon.