Dunkin' Donuts Adds 24 Nontraditional Units in Sunshine State
Published in CSP Daily News
Locations include Florida Turnpike travel plazas, universities, airports
CANTON, Mass. -- Dunkin' Donuts has announced the addition of 24 nontraditional locations across Florida. On June 3, six locations simultaneously opened in Florida Turnpike travel plazas in addition to 13 locations that have recently opened at airports; nine at Fort Lauderdale International Airport, two at Southwest Florida International Airport and two at Miami International Airport. Single units are open at Sarasota-Bradenton International Airport and Palm Beach Community College campuses. Additional locations are planned to open at Florida International University and Florida [image-nocss] Atlantic University by 2010.
AREAS USA Inc, owner of the concession contracts at Miami and Orlando International Airports, will operate and maintain the six Dunkin' Donuts locations along the Florida Turnpike in Pompano Beach, West Palm Beach, Port St. Lucie/Fort Pierce, Fort Drum, Canoe Creek, Turkey Lake and Okamhumpka. Dunkin' Donuts will replace Starbucks in all six locations.
"Dunkin Donuts expansion to non-traditional locations at airports, universities and at travel plazas throughout Florida is part of a larger plan to grow throughout the Sunshine State," says Lynette McKee, CFE, vice president of franchising, Dunkin' Brands, Inc. "These locations will satisfy a growing demand for high quality coffee and baked goods that are available throughout the day."
Dunkin' Donuts considers the state of Florida as a priority growth market in 2009, it said. The company currently has approximately 900 locations open throughout the state and is still looking for new franchisees to develop a minimum of five restaurants in Jacksonville, Tampa, Tallahassee, Fort Myers/Naples, the Palm Beaches, Miami and the Florida Keys. Dunkin' Donuts' development of Florida is part of a steady and strategic growth strategy, which includes expanding in existing markets while entering new cities across the country to help direct the company's future growth.
Building a network of restaurants also enables Dunkin' Donuts to invest in a distribution model that ensures consistent, high-quality products that customers expect when visiting a Dunkin' Donuts location, it said.
In an effort to keep the brand fresh and competitive, Dunkin' Donuts offers franchisees a variety of designs and venues, including free-standing stores, sites within shopping centers and convenience stores, as well as other retail environments.
Canton, Mass.-based Dunkin' Donuts, a subsidiary of Dunkin' Brands Inc., offers baked goods and coffee through more than 8,800 restaurants in 31 countries worldwide. In 2008, Dunkin' Donuts' global system-wide sales were $5.5 billion.