Doritos Locos Tacos Tortilla Chips Hit Shelves
Published in CSP Daily News
Limited-time offer available in three sizes
PLANO, Texas -- With fan enthusiasm around the Taco Bell Doritos Locos Taco showing no signs of slowing, the Doritos brand has officially announced the next phase of its highly successful collaboration with the national restaurant chain--the introduction of Doritos Locos Tacos (DLT) Tortilla Chips.
Doritos, one of the flagship brands from PepsiCo's Frito-Lay division, will bring the crunch and flavors of Taco Bell's DLT straight to the chip aisle for a limited time with two varieties--one that is inspired by the Nacho Cheese DLT and one that brings to life the delicious flavors of the Cool Ranch DLT.
- DLT Nacho Cheese and Crunchy Taco Flavored Chips: Includes two chip varieties in one bag--the signature crunch of Doritos Nacho Cheese flavored chips plus a chip reminiscent of the Taco Bell Crunchy Taco. When combined these flavors deliver a taste experience inspired by the Nacho Cheese DLT.
- DLT Cool Ranch and Crunchy Taco Flavored Chips: Also includes two chip varieties in a single bag--the flavor of Doritos Cool Ranch flavored chips plus a chip reminiscent of the Taco Bell Crunchy Taco. When combined these flavors deliver a taste experience inspired by the Cool Ranch DLT.
"The enthusiasm our fans have had for both the Nacho Cheese and now Cool Ranch DLT has been unprecedented," said Ram Krishnan, vice president of marketing, Frito-Lay. "It is a simple, yet brilliant, concept that unites two fan favorites--Doritos chips and the Taco Bell Crunchy Taco for a truly one-of-kind snacking experience. With the launch of DLT chips, we're taking the next bold step in our partnership with Taco Bell by bringing the DLT flavor straight to the chip aisle--we can't wait to see how our fans respond."
DLT chips are now available nationwide for a limited time in three sizes: an 11-oz. bag for a suggested retail price of $4.29; a 3.4-oz. bag for a suggested retail price of $1.49; and a 2.1-oz. bag for a suggested retail price of $1.09.
Since launching in March 2012, Taco Bell has sold more than 375 million Nacho Cheese DLTs, making it the most successful product launch in Taco Bell's history. The Cool Ranch DLT joined the menu in March 2013, as the most highly anticipated and socially requested product launch in Taco Bell history.
Taco Bell Corp., a subsidiary of Yum! Brands Inc., Louisville, Ky., is the nation's leading Mexican-inspired quick service restaurant.
Doritos tortilla chips is one of the billion-dollar brands that make up Frito-Lay North America, the $13 billion convenient foods business unit of PepsiCo, Purchase, NY.
Purchase, N.Y.-based PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales. Its main businesses are Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola.