CVS/pharmacy Launches Revamped Gold Emblem Private-Label Snack Line

Published in CSP Daily News

Updates packaging, adds nutritional information to front

WOONSOCKET, R.I. -- CVS/pharmacy  has revamped and expanded its Gold Emblem private-brand line, which includes a wide variety of snacks, dessert items, beverages and groceries. Among the more than 250 products included in the line are nuts, trail mixes, chips, pretzels, dried fruits, candies, cookies, spices, juices, condiments, baking essentials and breakfast bars.

Introduced in 1995, Gold Emblem was one of the first private-brand food lines created by a major drugstore chain, the company said. It is now the No. 1 brand in cookies, candy and nuts sold at CVS/pharmacy.

Updates to the newly relaunched line include a contemporary identity and package re-design that embodies the commitment to meeting a very high taste standard, as well as a refined taste-test approval process used to evaluate every item that is branded with the Gold Emblem name.

"At CVS/pharmacy, we are committed to providing our customers with high-quality store brand product lines at a great value. With this in mind, we have reintroduced our Gold Emblem brand with enhanced ingredients, new recipes and an updated design and packaging," said Judy Sansone, senior vice president of merchandising for CVS/pharmacy. "As part of our ongoing effort to exceed our customers' expectations, we have also incorporated an in-depth taste-testing process for each item within the Gold Emblem line."

CVS holds all of the new Gold Emblem items to a set of new ingredient guidelines and evaluates each product using a process that includes both an in-house taste panel and an external third-party panel of professional taste-testers to provide specific feedback on each item. Gold Emblem is also committed to helping shoppers make well-informed choices that help them achieve their own personal health goals with enhanced packaging that incorporates key nutritional information on the front of each item.

CVS/pharmacy stands behind the quality of all products included in any of its exclusive lines, including Gold Emblem, and offers a 100% money-back guarantee to ensure customer satisfaction.

Woonsocket, R.I.-based CVS/pharmacy, the retail division of CVS Caremark Corp., is a leading retail pharmacy with more than 7,400 CVS/pharmacy and Longs Drug stores.