Cornering the Whoopie Pie Market
Published in CSP Daily News
Corner Store adds to fresh food lineup with new summer snacks
SAN ANTONIO -- New sweet and savory snacks are coming to Corner Stores this summer, as the menu of fresh-made items continues to expand. Corner Store's new German Chocolate Whoopie Pie and Eckrich Applewood Smoked Sausage with Monterey Cheese will round out a growing selection of fresh items.
"With families headed out on road trips this summer, we wanted to kick up our offerings and add more complex flavors to some of our customers' favorite snacks," said Hal Adams, senior vice president and chief marketing officer for CST Brands, Corner Store's parent company. "This fits right in with our strategic plans to continue to increase our fresh offerings."
Propelled by the popularity of its fresh-baked line of whoopie pies, Corner Store introduced the German Chocolate flavor after it won a taste test at a manager's trade show. It's perfect for on-the-go snacking and features classic pecan coconut filling sandwiched between two slices of moist, warm-from-the-oven chocolate cake.
Also, through an exclusive partnership with Eckrich, customers will find new Applewood Smoked Sausage with Monterey Cheese on Corner Store roller grills. As one of the nation's most recognized purveyors of smoked meats, Eckrich is known for quality and flavor, which Corner Store customers appreciate.
"Sweet and spicy is a very popular combination right now," Adams said. "The Applewood lends a nice sweetness that works beautifully with the peppery heat from the Monterey cheese."
The German Chocolate Whoopie Pie will retail for 99 cents each or three for $2.49; the Eckrich Applewood Smoked Sausage with Monterey Cheese will retail for $1.59 each ($1.39 in Arizona) or two for $2. Both items are available for a limited time while supplies last.
Corner Store introduced chocolate and vanilla whoopie pies two years ago under its signature Fresh Choices label. Baked fresh in the store, they were an immediate hit with customers, who bought more than 1.3 million of the pies in 2012 alone.
Other Fresh Choices items baked fresh in Corner Store kitchens include kolaches made with sweet bread, cookies, donuts and breakfast tacos on homemade tortillas.
On the roller grill, Corner Store offers a variety of signature-label all-beef hot dogs and sausages on white or wheat buns, dressed up with a selection of fresh condiments and free chili and cheese. The Eckrich Applewood Smoked Sausage with Monterey Cheese is a perfect addition for customers craving something more exotic than a good old-fashioned hot dog.
In addition to Fresh Choices baked and packaged goods, the Corner Stores carry U Force energy and sport drinks, Cibolo Mountain coffee, FC bottled soda, Flavors2Go fountain drinks.
CST Brands is one of the largest independent retailers of motor fuels and convenience merchandise in North America. Based in San Antonio, it employs nearly 12,000 people at nearly 1,900 locations throughout the southwestern United States and eastern Canada offering a variety of convenience merchandise, beverages, snacks and fresh food. In the United States, CST Corner Stores sell Valero fuels and signature products such as Fresh Choices baked and packaged goods, U Force energy and sport drinks, Cibolo Mountain coffee, FC Soda and Flavors2Go fountain drinks. In Canada, CST is the exclusive provider of Ultramar fuels and its Depanneur du Coin and Corner Stores sell signature Transit Cafe coffee and pastries.