Convenience Valet Partners With Wholesome Goodness

Published in CSP Daily News

Rolls out natural snack food line

MELROSE PARK, Ill. -- Convenience Valet, a leading re-packer of travel and convenience items, has teamed with Wholesome Goodness LLC to introduce a broad assortment of affordable, all-natural foods.

All Wholesome Goodness foods are made with a nutrition-minded approach, and an emphasis on natural ingredients such as whole grains and fiber and other beneficial nutrients such as antioxidants and Omega-3s. The products have reduced or eliminated sodium, sugar and fat. Product offerings include all-natural chips, trail mixes and granola bars.

"We recognize that diabetes and obesity rates are at historic, all-time highs. Fortunately, consumers are responding to this alarming trend as evidenced by double digit growth in demand for these natural alternatives over the past few years. The Wholesome Goodness line of affordably priced products fills this 'good-for-you' niche," said Dave Arensdorf, vice president of sales and marketing at Melrose Park, Ill.-based Convenience Valet.

"This exciting new line serves to compliment and broaden our focus on our already extensive portfolio of wellness brands including GNC, Emergen-C, Airborne, Protein to Go and Natrol. Our company does not want to be known simply as a redistributor of established brands, but rather as innovators who focus on bringing new, unique items that are good for you and follow this emerging growth category," he said.

Chicago-based Wholesome Goodness' products include Grilled Vegetable and Multi-Grain/Omega Tortilla Chips in single-serving (1.75 oz.) or multi-serving (9 oz.) bags. Snack mixes include such original flavors as Mountain and Tuxedo mixes, and they are available in 1.25-oz. single-serve or multi-serving 6-oz. bags.