Campbell Appoints Chief Marketing Officer

Published in CSP Daily News

Senackerib previously was with Nabisco's salted snack division

Michael Senackerib

CAMDEN, N.J. -- Campbell Soup Co. has appointed Michael Senackerib to the newly created role of chief marketing officer, reporting directly to Campbell's president and CEO Denise Morrison. Senackerib, 47, will lead Campbell's marketing function, including marketing services, global advertising, design, media, digital marketing and consumer and customer insights.

"World-class marketing is critical to Campbell's success as we seek to drive sustainable, profitable net sales growth and deliver meaningful innovation. This role is a natural next step for Campbell as we put the consumer at the center of everything we do for our iconic brands," said Morrison. "Mike brings extensive knowledge in two of Campbell's core categories and has deep experience running consumer-focused businesses. His marketing expertise and business acumen make him the right leader for our marketing organization and complements our talented team."

Senackerib was most recently senior vice president and CMO at the Hertz Corp., where he held global responsibility for brand and digital marketing, pricing and yield management across all divisions.

He has held marketing and general management roles of increasing responsibility in the food industry, including at Campbell. He led Kraft's $3.8 billion biscuit portfolio, global snacks sector and the direct store delivery business and also served as executive vice president of Nabisco's $1.2 billion salted snack division. From 1992 to 1996, Senackerib held several key marketing roles in Campbell's U.S. soup business.

"I'm excited to return to Campbell and its portfolio of iconic brands, particularly as the company is increasing its focus on consumer trends, reinvigorating its brand building and delivering accelerated innovation," said Senackerib. "I look forward to leading Campbell's marketing function to engage with our consumers around the world."

Senackerib is a past board member the Snack Food Association and the Biscuit & Cracker Manufacturing Association.

Camden, N.J.-based Campbell Soup is a manufacturer and marketer of foods and simple meals, including soup and sauces, baked snacks and healthy beverages. Founded in 1869, the company has a portfolio of brands including Campbell's, Pepperidge Farm, Arnott's, V8 and Bolthouse Farms.