Butterfinger Peanut Butter Cups Set for Super Bowl 2014 Ad Debut

Published in CSP Daily News

Commercial will be Nestle USA's first "Big Game" day advertisement

GLENDALE, Calif. -- Butterfinger, the peanut butter candy bar, is confirmed to make its first Super Bowl debut in 2014, marking the first time for Nestle USA to advertise one of its brands at the most watched nationally televised sporting event in the country.

"We hope the Big Game attracts the largest audience ever to lay a finger on Butterfinger, and we're excited to showcase our brand's irreverent sense of humor on this national stage for the very first time," said Butterfinger brand manager Jeremy Vandervoet.

The commercial will support the introduction of Butterfinger Peanut Butter Cups, the biggest product launch in Butterfinger's approximately 90-year history.

Each cup features Butterfinger filling mixed with crunchy pieces, surrounded by milk chocolate. The new Butterfinger Peanut Butter Cups will be available in retail stores nationwide in January 2014.

In 2013, Butterfinger marked its "90ish" anniversary as the candy bar originally invented by Chicago's Curtiss Candy Co. was believed to have been promoted as early as 1923 (before it ultimately was sold to Nestle in 1990); however, Butterfinger parent company Nestle holds a trademark document from 1928, thus the 90ish reference, keeping in line with the brand's irreverent sense of humor.

Food and beverage product maker Nestle USA, Glendale, Calif., with 2012 sales of $10 billion, is part of Nestle SA, Vevey, Switzerland, which had 2012 sales of $98 billion. Brands include Nestle Toll House, Nestle Nesquik, Nestle Coffee-Mate, Stouffer's, Lean Cuisine, Hot Pockets and Lean Pockets, Nescafe, Nestle Juicy Juice, Buitoni, Dreyer's/Edy's, Nestle Crunch, Nestle Butterfinger, Wonka, Digiorno, Tombstone, California Pizza Kitchen and Jack's.