Buddig, Old Wisconsin Announce Blackhawks Sponsorship
Published in CSP Daily News
Lunchmeat, meat snack campaign represents brands' return to home-market advertising
CHICAGO -- As the Chicago Blackhawks hockey season gets into full swing, Carl Buddig & Co., the maker of Buddig lunchmeats and Old Wisconsin sausage and meat snack products, has announced its sponsorship of the defending Stanley Cup champion team and hometown NHL favorite for the 2013-14 season.
The sponsorship includes new spots on WGN TV and radio; a digital advertising campaign with WGN radio and The Chicago Tribune; in-game advertising, sponsorships and contests; in-store advertising and point of sale (POS); and a WGN Radio Fan Van tour making key retail stops supported with on-air promotions.
The broadcast campaign will begin airing Dec. 1, 2013.
"The Blackhawks are truly Chicago's team and a family favorite, and we couldn't be more proud of our new sponsorship affiliation," said Tom Buddig, executive vice president marketing for Carl Buddig & Co. "Last year, the Chicago Blackhawks thrilled us as they captured the hearts of hockey fans from coast to coast. As a team that shares our commitment to celebrating traditional family values, our Blackhawks partnership will bring greater consumer awareness to our brands. It's also the perfect opportunity to celebrate our role as Chicago's hometown lunchmeat and meat snack brand."
The extensive sponsorship covers the entire 82-game NHL Chicago Blackhawks season. Featured products supported by the sponsorship include Buddig Original Lunchmeats, Premium Deli, Deli Cuts and Cracker Snackers, along with Old Wisconsin Snack Bites, Snack Sticks, Snack Slices and Summer Sausage.
New TV and radio spots on WGN signify the brands' return to advertising in its home market after a hiatus of more than five years. TV spots will feature the story of a young hockey player and his mom as he progresses from playful tot to seasoned player.
During the season, the WGN Radio Fan Van will make select stops at local retailers throughout the Chicago metropolitan area featuring promotional giveaways and family-friendly activities. More details will be available later in the season.
The Chicago Blackhawks have won five Stanley Cup championships since their founding in 1926. WGN Radio has sole broadcast rights for the Blackhawks through the 2018-2019 season.