Baskin-Robbins, Boardwalk to Launch New Ice Cream Treats

Published in CSP Daily News

Lineup coming to retailers' shelves this spring

CANTON, Mass. -- Baskin-Robbins and Boardwalk Frozen Treats--the sales, marketing and distribution partner for Baskin-Robbins ice cream and frozen treats sold in U.S. grocery stores--have announced a partnership to bring a variety of packaged ice cream and ice cream bars to the shelves of retailers this spring. The new frozen treats will feature a range of classic ice cream favorites from Baskin-Robbins' flavor library, along with several flavors of ice cream bars.

"We are excited to partner with Boardwalk Frozen Treats, whose leaders have extensive consumer packaged goods and ice cream experience, to bring our world famous ice cream to major grocery retailers with the launch of our new Baskin-Robbins packaged ice cream and ice cream bars," said John Fassak, vice president of business development for Dunkin' Brands. "Soon, consumers will be able to enjoy Baskin-Robbins' delicious flavors at home, even if they can't make it to one of our more than 2,450 ice cream shops across the U.S."

The new Baskin-Robbins 14-ounce ice cream packages will be available in 16 flavors, including classics such as Pralines 'n Cream, Mint Chocolate Chip, Cookies 'n Cream, Jamoca Almond Fudge, Gold Medal Ribbon, Butter Pecan, Very Berry Strawberry, Chocolate Chip, Peanut Butter 'n Chocolate, Nutty Coconut and Rocky Road, as well as rotating seasonal varieties such as Baseball Nut and Strawberry Shortcake. The brand's ice cream bars will be available in classic Baskin-Robbins flavors such as Jamoca, Mint and World Class Chocolate.

"Baskin-Robbins is one of the world's premier ice cream brands with broad brand awareness, so we're thrilled to be the sales, marketing and distribution partner for the brand's range of frozen treats to be sold in grocery stores," said Tom Delaplane, CEO of Boardwalk Frozen Treats LLC, Lafayette, Calif. "We look forward to introducing Baskin-Robbins to even more ice cream lovers and giving the brand's fans another delicious way to enjoy its wide range of ice cream flavors."

Baskin-Robbins has 7,300 retail ice cream shops in nearly 50 countries. In 2013, it sold more than 13 million ice cream cakes in its shops worldwide. Based in Canton, Mass., Baskin-Robbins is part of the Dunkin' Brands Group Inc. family of companies.