Turning Point, ampm Renew Agreement

Published in CSP Daily News

Deal intended to help expand African American franchise ownership

LOS ANGELES -- Turning Point Communications, an African American-focused small-business resource, said that it has renewed its association with ampm convenience stores for another year.

Turning Point, parent company of Turning Point Magazine and originator of the African American Business Summit and the Access to Success Business Tour, had entered into an association with ampm in 2004 to expand African American franchise ownership through business strategies and cross-marketing opportunities.

Within the year, Turning Point has [image-nocss] made significant investments to present strategically marketed opportunities to African Americans who were serious about expanding their portfolios into franchising.Print advertising, e-mail, outreach and direct response campaigns yielded an overwhelming amount of professional responses from Turning Point's small-business activities, it said. This allowed ampm the ability to increase their number of franchise owner applicants. Now with the addition of another year, ampm and these applicants will work closely together in moving forward to franchise ownership, and ampm will have the opportunity to receive even more qualified African American applicants.

Owned by BP West Coast Products LLC, ampm c-stores are located in five states across the western United States: Arizona, California, Nevada, Oregon and Washington.