Tedeschi Breathes Life Into Wireless

Published in CSP Daily News

Retailer offering Oxygen prepaid wireless

ROCKLAND, Mass. -- Regional convenience store chain Tedeschi's Food Shops Inc., comprised of Store 24, Li'l Peach and Tedeschi's Food Shops, is offering Oxygen Wireless GSM, a nationally recognized prepaid wireless service from Locus Telecommunications at the 210 c-stores located throughout New England.

We are always looking for new and compelling products and services that will provide our customers not only with what they need, but with what they want. This relationship with Locus provides exactly that, an attractive feature-rich product that catches [image-nocss] the attention of our customers and provides us with a unique way to draw repeat and new business, Joe Hamza, director of marketing at Rockland, Mass.-based Tedeschi's.

Hamza worked closely with Fred Holub, director of wireless sales at Englewood Cliffs. N.J.-based Locus. Said Holub, The relationship with Tedeschi's Food Shops is important for a number of different reasonstwo of the most important being location and foot traffic count. Buyers of prepaid products walk into these convenience stores every day and now we have a product that fulfills their prepaid wireless needs at an extremely competitive price.

Oxygen Wireless GSM was launched in April 2005. Locus is a provider of long-distance, MVNO wireless, point-of-sale (POS) and carrier services.