Rutter's Announces August 'Register, Scan & Win' Winners

Published in CSP Daily News

Program allows customers to accumulate rewards

YORK, Pa. -- Rutter's Farm Stores announced the latest set of winners in the Register, Scan & Win Sweepstakes. For the month of August, Christopher Trace and Michael Longo won free gas for a month. Joshua Leese was the grand prizewinner of a 47-in. flat-screen TV.

Customers who scanned their registered Rutter's Rewards card were entered into the monthly prize drawing each time their card was scanned in August. Other prizes for the month included $1 added to Rutter's Rewards card balances, a Rutter's cheese steak, a Coca-Cola 12-Pack and a car wash.

The Rutter's Rewards program allows customers to accumulate rewards in the form of cents-off-per-gallon of fuel. More than 1,600 items in Rutter's Farm Stores have anywhere from one- to 10-cent reward values assigned. Customers earn rewards on each qualifying purchase. These rewards are redeemable immediately, but also valid for 60 days from the date each one is earned.

"Our program makes it easy for customers to earn lots of rewards. We also give our customers a lot more time to accumulate and redeem rewards, so most of our customers see really big savings at the pump compared to a few cents here and there with other programs. A Rutter's customer who buys a coffee and a sandwich on the way to work every morning will spend about $20, but will walk away with at least 10 cents in rewards," said Jeff Leedy, Rutter's chief customer officer. "Many programs require a $50 or $100 purchase to earn 10 cents in rewards. Our program is much more 'user-friendly' comparatively."

York, Pa. based Rutter's Farm Stores is a family-owned and third-generation-managed business operating 56 convenience stores throughout central Pennsylvania.