RaceTrac Rolls Out Blockbuster Express Kiosks
Published in CSP Daily News
Installing DVD rental units at more than 300 locations
ATLANTA -- RaceTrac Petroleum Inc. is installing NCR Corp.'s Blockbuster Express-branded movie kiosks in 309 of its convenience stores located in five states throughout the Southeast: Georgia, Florida, Mississippi, Louisiana and Texas. Nearly 200 kiosks already have been installed, with the remaining kiosk installations to be completed by June 2011.
RaceTrac customers can rent their favorite new movies 24 hours a day from Blockbuster Express kiosks, which will be located either inside or outside most RaceTrac stores. With a swipe of their credit or debit card, customers [image-nocss] will have access to a wide selection of popular movies available starting at $1 per night per rental. Customers can keep the DVDs as long as they want and return their selections to any Blockbuster Express kiosk.
As part of the new partnership, RaceTrac will be running a two-month promotion from April 3 through June 5, through which customers renting a DVD can purchase a two-liter Coke product and any one of Lance popcorn, 5-oz. Sour Patch Kids or 5-oz. Sour Patch Watermelons for $3 by showing the RaceTrac associate their Blockbuster DVD case at checkout.
"Because RaceTrac guests are always on the go, we strive to provide them with value and convenience with everything we offer," said Eric Williams, vice president of marketing and category management at RaceTrac. "With Blockbuster Express, our guests are guaranteed a great selection and a great price on their favorite movie each time they visit."
Blockbuster Express kiosks have the capability to hold more than 950 DVDs each.
"We are excited to help RaceTrac's customers make every night a movie night," said Justin Hotard, vice president and general manager of NCR Entertainment. "RaceTrac has a long history of delivering exceptional service and convenience to its customers throughout the Southeast, and we are pleased to be their entertainment partner. Our partnership with RaceTrac will help NCR continue to grow our Blockbuster Express business in key markets, giving consumers even more convenient locations to choose."
Duluth, Ga.-based NCR is a global technology company. Its assisted- and self-service solutions and comprehensive support services address the needs of retail, financial, travel, healthcare, hospitality, entertainment, gaming and public-sector organizations in more than 100 countries.
Atlanta-based RaceTrac operates 571 retail gasoline c-stores in 12 southeastern states.