Jimmy Kimmel at the Pump Aims at 'Ungettables'
Published in CSP Daily News
Outcast Media forges deal with ABC Entertainment to air clips on gas station video network
SANTA MONICA, Calif. -- Outcast Media, a leading television-at-the-pump network with 18,000 screens in more than 100 designated market areas (DMAs), has signed an agreement with ABC Entertainment to air custom clips of "Jimmy Kimmel Live."
ABC Entertainment will also provide Outcast with clips of "The View," "The Chew" and other premium ABC programming.
Outcast's audience, which it calls "the Ungettables," consists of drivers 18 to 54 who travel more than 8,000 miles each year by car and live in the top 25 DMAs. Ungettables "love" to catch news, sports, entertainment and commercials, while filling up at the gasoline pump, the company said. The average fuel time at an Outcast pump is four minutes.
"The partnership with Outcast and ABC provides us the opportunity to become part of a people's everyday life. By providing custom content to people on-the-go, we are engaging potential new viewers and fans alike with rich, entertaining ABC programming," said Marla Provencio, chief marketing officer and executive vice president of ABC Entertainment Group.
"We are very excited to offer our viewers the high-quality comedic content they crave like 'Jimmy Kimmel Live,' and in turn to help a broadcast giant like ABC reach and engage with our hard-to-reach audience; 88% of our viewers fuel up before primetime, which offers ABC with a perfect opportunity to reach people who are on a pathway to primetime television viewing," said Outcast co-founder Nathan Gill.
Santa Monica, Calif.-based Outcast reaches approximately 33 million monthly viewers at 18,000 screens nationwide. Its content meets the needs of a new generation of sophisticated, multi-tasking consumers who are on-the-go and can't be reached through traditional media, it said.
The ABC Entertainment Group, comprised of ABC Entertainment and ABC Studios, develops and produces compelling programming for both national and international broadcast and digital platforms.