Hess to Install Blackhawk's Gift Card Mall

Published in CSP Daily News

Hess gift cards will also be available through Blackhawk's network of retailers

NEW YORK & PLEASANTON, Calif. -- Look to see a gift-card mall and prepaid displays at Hess Express convenience stores in the coming months, as the integrated energy company partners with Blackhawk Network to host its "Gift Card Mall" and "Prepaid Center" programs.

Blackhawk Network, a provider of prepaid and financial-payments products for consumers and businesses, said its gift-card program offers consumers a variety of prepaid cards from some of the best brands, including entertainment, fashion, dining, home-improvement and digital content prepaid cards. Its prepaid program features "PayPower Visa" prepaid debit cards, "REloadit Packs" and telecom products.

The companies said Hess customers are now able to purchase prepaid cards from a selection of leading brands, including Lowe's, Sears, JCPenney, Applebee's and Outback in more than 800 Hess locations throughout the East Coast. The prepaid program will feature products from Verizon, Tracfone and T-Mobile.

"Our prepaid cards and telecom products are perfect for these locations," Talbott Roche, president, Blackhawk Network, said. "This new partnership provides an important avenue to reach consumers with our innovative products that offer convenience and added value. This is what consumers look for in Hess locations."

In addition to offering the gift-card program in the stores, Hess-branded gift cards will also be available throughout Blackhawk's network of retailers located near Hess locations.

Blackhawk, a subsidiary of Pleasanton, Calif.-based Safeway Inc., is a provider of prepaid and financial payments products for consumers and businesses. The gift-card program, with access to 165 million customer visits each week, is available through a network of leading grocery stores, big-box, convenience, pharmacy, specialty stores and Internet retailers.

Blackhawk's business solutions include reward and incentive programs that offer choice and flexibility through a variety of card brands, custom designed Visa prepaid cards and fulfillment options.

Hess, with headquarters in New York City, is an integrated energy company engaged in the exploration, production, purchase, transportation and sale of crude oil and natural gas, as well as the production and sale of refined petroleum, natural gas and electricity products. Hess is one of the larger independent gasoline-convenience retailers on the East Coast with more than 1,350 stations and c-stores in 18 states including 290 Hess branded locations in Florida.