GSTV Partners With Bloomberg TV
Published in CSP Daily News
Network brings 24-hour global business news to affluent consumers at pump
NEW YORK -- Gas Station TV (GSTV) has announced a strategic relationship with Bloomberg Television to deliver personal finance and business news to viewers at the pump. As part of this exclusive relationship in the gasoline space, Bloomberg will create custom segments specifically for GSTV's affluent audience. More than 27 million viewers will see Bloomberg TV each month on GSTV.
"Bloomberg aims to make its content available to viewers on-the-go when it happens, whether in print, mobile, web, or at the pump," said Dylan Cohen, global head of content syndication. "This partnership will give more people access to Bloomberg's expertise and unbiased reporting to help them make informed decisions."
Bloomberg Television delivers critical news and market information that influential business and financial executives need to make informed decisions. This aligns with GSTV viewers who are 36% more likely than the average person to be a business owner/partner, and 28%t more likely to be in management, business and professional occupations.
"Affluent consumers spend a lot of time driving–about 20,000 miles per year," said David Leider, CEO of Gas Station TV. "GSTV is now bringing them Bloomberg TV's Personal Business and Finance News so they can stay on top of the investments and the companies that support their lifestyles."
This announcement comes on the heels of GSTV and Wayne's recent announcement to launch inOvationTV at fuel retailers throughout the country with a Wayne investment valued at more than $50 million. InOvationTV will triple GSTV's already industry leading monthly viewership to an audience of more than 70 million people.
Advertisers who have broadcasted on GSTV include Allstate, American Express, AOL Autos, Bank of America, Best Buy, Chase Bank, Coppertone, CVS, Ford, General Motors, Kraft, OnStar, PepsiCo, Procter & Gamble, Sprint, Toyota, TUMS, Verizon and more.
GSTV can be viewed throughout the country at leading gasoline retailers such as Chevron, ConocoPhillips, Gulf, ARCO, BP, Exxon-Mobil, Speedway, Shell, Murphy USA and Sunoco. Programming includes exclusive sports from ESPN, business and personal finance news from Bloomberg TV, local weather from AccuWeather and GSTV's original social media TV show, Your Neighborhood.
Birmingham, Mich.-based GSTV is a major national away-from-home TV network delivering a one-to-one consumer viewing experience. Since its inception five years ago, GSTV has grown from a five-station pilot in Dallas to 27 million monthly viewers at the pump in more than 100 U.S. designated market areas (DMAs) at the nation's leading gasoline retailers. As the first independently audited and measured network in the gasoline space, GSTV delivers Nielsen Media Research-verified viewership, demographics, dwell time, network size and recall. GSTV is a Destination Media Inc. company.