GSP Announces Re-Branding Effort

Published in CSP Daily News

Name change, new logo part of growth push

CLEARWATER, Fla. -- GSP Marketing Technologies Inc., a leading provider of retail services, has announced that the company is re-branding.

"To communicate our commitment to helping our customers grow their business, we have embarked on a re-branding of GSP. This project started with a small change: we shortened our name from GSP Marketing Technologies to simply GSP. We have developed a new logo and graphics to convey our capability, strength and integrity," said Kevin Farley, vice president of marketing.

The company has also updated its website, www.gspretail.com.

"We've evolved over the past few years, introducing new services and solutions that help make retail better. We felt it was time to look as good on the outside as we feel about ourselves on the inside," added Farley. "[It's] a small change that we think is indicative of a big shift in the way we intend to grow GSP."

GSP's marketing approach drives traffic, moves product and builds brand equity, it said. Its software improves accuracy, optimizes planning and enables execution of store-level strategy.

Clearwater, Fla.-based GSP provides a variety of software applications for retailers that allow them to more quickly capture and analyze information, enabling them to target opportunities, improve execution and create success at the store level. It is a leader in strategic marketing at the point of purchase.