G&M Oil Expands InOvationTV Media Platform
Published in CSP Daily News
Adds 16 locations to its video-at-the-pump rollout
HUNTINGTON BEACH, Calif. -- G&M Oil Co. Inc. is expanding the inOvationTV media platform to include 16 more of its sites in metropolitan Los Angeles, said Gas Station TV (GSTV), a leading video network at the pump, and Wayne, A GE Business and global innovator of fuel dispensers and technologies.
Operating more than 140 fuel and convenience store locations in Orange, Los Angeles, Riverside, San Bernardino, San Diego and Ventura counties--primarily flying the Chevron flag--G&M Oil previously installed inOvationTV at its Laguna Hills and Westminster Chevron locations and was one of the first fuel retailers to provide motorists in Orange County with the forecourt media program.
"We are very pleased with the positive response we've received from our customers about the inOvationTV media program," said Mick Gray of Huntington Beach, Calif.-based G&M Oil. "G&M has a longstanding reputation for superior service, and offering inOvationTV simply amplifies that."
David Leider, CEO of Birmingham, Mich.-based GSTV, said, "The inOvationTV media platform has become a real point of differentiation for our participating retailers, and I'm honored to see a major retailer such as G&M validate that."
Launched in 2011, inOvationTV was developed as a partnership between GSTV and Wayne. Fuel retailers outfitted with inOvationTV are able to inform and entertain their customers with GSTV's exclusive content experience, including news from HLN, entertainment headlines from Showbiz Tonight, sports from ESPN, business and personal finance reports from Bloomberg TV, and GSTV's original social media television show, Your Neighborhood, in addition to local weather updates from AccuWeather.