Gas Station TV Gets 'Hyperlocal'

Published in CSP Daily News

Launches local sales division focused on small business; Sanderfield named VP & GM

Gene Sanderfield

DETROIT -- Gas Station TV (GSTV), a leading national away-from-home television network, has launched a local sales division allowing small businesses to target their advertising at a "hyperlocal" level.

"Traditional local broadcast television still only delivers on a broad market or large area basis. With GSTV, small businesses can advertise specifically at gas stations within their exact local trading area. This makes GSTV a far more efficient local television buy," said David Leider, CEO of Gas Station TV. "Moreover, because GSTV reaches on-the-go consumers, small businesses can connect with consumers while they're out and about versus inactive and on their couch."

This announcement follows the recent announcement from GSTV and Wayne, a GE Energy business, launching their co-developed media platform inOvationTV at fuel retailers throughout the country. Driven by a Wayne investment valued at more than $50 million, InOvationTV will triple GSTV's already industry leading monthly Nielsen-measured viewership to an audience of more than 70 million people.

GSTV's local sales team complements its presence in the national marketplace by addressing specific needs for local and regional advertisers. The division will provide small-business owners with a number of benefits including the ability to geo-target their specific trading area and create motivating messaging supported by GSTV's television creative services. As it develops, GSTV expects to add more than 60 new account executives over the next 10 months, the company said.

Gene Sanderfield has been appointed as the division's vice president and general manager. Sanderfield brings more than 13 years of experience in senior level sales and leadership having worked with organizations such as Screenvision Direct Inc., Limelight Media Group and The U.S. Marine Corps. He is charged with implementing local and regional sales efforts throughout the country, recruiting and managing the local sales staff and bringing the benefits of GSTV to small-business owners.

GSTV can be viewed throughout the country at leading gas retailers like Arco, BP, Chevron, Conoco-Phillips, Exxon-Mobil, Gulf, Murphy USA, Shell, Speedway and Sunoco. Exclusive programming includes sports from ESPN, personal finance and business news from Bloomberg TV, local weather from AccuWeather, news and entertainment segments and GSTV's original content program, Your Neighborhood.

GSTV has grown from a five-station pilot in Dallas to 27 million monthly viewers at the pump in more than 100 U.S. designated market areas (DMAs) at the nation's leading gasoline retailers. With offices in Chicago, Detroit, Los Angeles and New York, GSTV is a proven tool for driving business for advertisers and increasing the revenue stream for gasoline retailers. As the first independently audited and measured network in the gas space, GSTV delivers Nielsen Media Research-verified viewership, demographics, dwell time, network size and recall.