Fuel Rewards Network Expands into Portland, Ore.

Published in CSP Daily News

Shell customers can collect cents off from multiple retail channels

PORTLAND, Ore. -- Consumers in the greater Portland, Ore., area now have the opportunity to pay less and reward themselves with some extra savings with the expansion of Shell’s Fuel Rewards Network (FRN) program.

FRN is a free cents-per-gallon program that can help consumers save money at the pump by redeeming their fuel rewards at participating Shell stations. The program is offered by Excentus, creator of the patented cents-per-gallon rewards concept and leading loyalty marketing program provider. The FRN program is currently available at participating Shell stations across 180 U.S. markets, with the program expanding to nearly 200 markets coast-to-coast by the end of the year.

The FRN program is different from other loyalty programs currently available as it offers consumers a variety of ways to earn rewards through everyday purchases of things such as food, clothing and household goods that can be redeemed for fuel savings at participating Shell stations. While the different ways to save vary by market, some consumers already using the program have paid as little as 1 cent per gallon at participating Shell stations by redeeming Fuel Rewards savings they've earned through the FRN program. The average consumer savings is $0.29 per gallon.

According to a national survey about loyalty rewards programs sponsored by Shell, consumers are interested in expanding the ways in which they can save money. And with online shopping increasing in popularity and a convenient option for many consumers, nearly 90% would like to earn rewards from their online shopping. Beyond earning rewards by shopping at hundreds of online merchants from the Online Mall including Bass Pro Shops, BestBuy.com, Sears.com and many more, Portland consumers can also earn rewards at many of their favorite local restaurants like Pub @ the Yard, Goldies BBQ, Sushi & Maki Restaurant and many others.

Local consumers can also take advantage of this unique program by combining their multiple rewards offers--or cents-per-gallon savings--together for potentially huge savings instantly at the pump.

To participate in the program, Portland consumers just need to pick up a free FRN card at any one of the more than 170 participating local Shell stations and activate it by visiting fuelrewards.com and following the easy steps to start earning rewards on fuel. Consumers can also request an FRN card online at fuelrewards.com.

"Shell knows more consumers are looking for a smart loyalty rewards program that can help them save money at the pump without having to jump through hoops or sacrifice their quality of fuel," said Dan Little , Shell North American fuels marketing manager. "That's why teaming up with Excentus on this revolutionary rewards program is so exciting because it empowers Portland consumers to never pay full price at the pump again."

Houston-based Shell Oil Products US, a subsidiary of Shell Oil Co., is a leader in the refining, transportation and marketing of fuels, with a network of approximately 6,000 Shell-branded gas stations in the western United States. Another 8,300 Shell-branded stations in the eastern and southern are managed by Motiva Enterprises LLC, a 50/50 joint venture between Shell Oil and Saudi Refining Inc.